Monday 23 December 2013

Markets...

How well do you know the market?

It's 3am and I'm currently sat in my car as we traverse Europe. (I've done my stint but I can't sleep in cars... I'm not blogging while driving, don't worry). Any way where was I? Right we're currently crossing Europe, somewhere in Germany. I've not seen the sign for Düsseldorf but we can't be far off. Nearly half way!

Back to the point. I've just filled up at the petrol station and it confused the hell out of me. Nothing to do with being up nigh on 24 hours. This led me to think, how well do you (me) really know your markets? I mean if something as simple as filling up your car (on much cheaper diesel) is significantly different then what else is?

There certainly must be a number of factors in sourcing and recruiting candidates that differ from home. So if you are recruiting outside of your own nation, how much do you really know about the factors that will impact your ability to attract candidates... There's two ways to find out I guess, research and immersion. I'm all for immersion myself but I guess the boss isn't going to send me out to Indonesia next time I have a role there..

I'm lucky in that I'm able to do the in depth research for my clients and have access to a fantastic team of insight consultants who are the best around at finding this info (and lots more) out. I'd be interested to learn how you find out that petrol stations are different?

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